NYC Ferry Tourism Campaigns
Strategic creative direction for NYC Ferry’s tourism sector, focusing on high-visibility campaigns that elevate the passenger experience. This curated selection highlights the use of modern iconography and storytelling to connect domestic and international travelers with New York’s historic waterfront.
Client
NYC Ferry - Hornblower
Year
2024
Target Audience
Travelers seeking a scenic, budget-friendly way to experience the New York City skyline and iconic landmarks.
Visual Direction
A vibrant, high-contrast aesthetic using clean geometric shapes to make the ferry experience feel approachable, fun, and iconic.
Mission
To drive tourism-based ridership by highlighting the accessibility and unique perspective of the city’s waterways through thoughtful visual storytelling.
The Best Way to See NYC
In a city that lives underground, we invited New Yorkers to come up for air. I led the creative execution for a multi-channel tourism campaign designed to position the NYC Ferry as more than just a commute—it’s a destination. By highlighting hidden waterfront gems and the unparalleled views of the skyline, we transformed a $4.00 transit ride into the city’s best-kept sightseeing secret.
See the full pitch deck:
In addition to the core NYC Ferry brand campaign, I developed a targeted St. George campaign to accelerate ridership on the newly launched route. By positioning the St. George line as a premium, 25-minute connection between Staten Island and Manhattan’s West Side, we successfully converted traditional commuters into frequent ferry riders, significantly outpacing initial adoption targets.